About EXORA
Technology. Development. Media.
EXORA is a Saudi sports company helping organizations understand performance, develop talent and communicate their value.
We work through three connected pillars: Technology & Performance Intelligence, Sport Development, and Media & Communications.
Our purpose
Support the work that moves sport forward.
Sport develops through the decisions made by organizations and the everyday work of coaches, athletes, parents and educators.
EXORA focuses on the information, development structures and communication that support that work.
Why Exora Solutions exists
Why Exora Solutions exists
Saudi football's ambition has never been the question. Walk into any academy in the Kingdom and you will find serious coaches, committed families, and young players who train like the future depends on it, because it does. What you will not find is the data infrastructure that ambition deserves. The tools that tell a coach what actually happened in a match, which player is quietly outgrowing his age group, and what to work on tomorrow: those tools were built elsewhere, in other languages, for other football cultures.
The three of us founded Exora Solutions to close that gap from inside the Kingdom. Arabic is the first language of the platform, the reports, and the support. Our analysis is built for coaches: evidence a training-ground staff can use to plan the next session.
We are building toward something simple to say and hard to do: every academy, club, and federation in Saudi Arabia making decisions on evidence. That is the infrastructure a football century runs on.
Our model
Three pillars. A shared sporting context.
Technology & Performance Intelligence
Understanding performance and supporting coaching and player-development decisions.
Sport Development
Building pathways, frameworks and capabilities around young athletes.
Media & Communications
Researching, explaining and communicating the work and value of sport.
Organizations can work with EXORA through a focused assignment or a connected scope across the relevant pillars.
Why EXORA
A connected view of sport.
Performance with a development purpose
We connect performance information with the questions coaches and development teams need to answer.
Support around the athlete
Our development work considers the coaches, parents, educators and organizations shaping a young athlete's experience.
Communication grounded in substance
We use research and an understanding of sport to explain the work, people and value behind an organization.
A Saudi perspective
Our focus is Saudi Arabia's sports sector and the needs of the organizations and communities contributing to its development.
Our market
Saudi Arabia's sports sector.
We work with clubs, academies, federations, sports program owners, schools, universities, brands and sponsors.
ABWAB, our performance-analysis product, has an initial football focus.
Our working principles
Start with the need
Define the problem, audience and intended use before developing the solution.
Keep the work practical
Create outputs that people can understand and use.
Respect the context
Consider the institution, the sport and the people involved.
Be clear about the evidence
Distinguish what is established, what is being interpreted and what requires further assessment.
Define responsibility
Agree the scope, ownership and expectations of each engagement.
How we work
Start with the priority.
01
Understand
We clarify the objective, audience and current situation.
02
Define
We agree the scope, outputs, responsibilities and measures of success.
03
Deliver
We develop the agreed product setup, framework, program or content.
04
Review
We assess the work with your team and identify the next steps within the agreed scope.
Leadership
Abdulaziz Alrasheed
Co-Founder
Faisal Alghdali
Co-Founder
Basem Alhobaish
Co-Founder
Work with EXORA.
Talk to EXORATell us what your organization needs to understand, develop or communicate. hello@exora-s.com